Peyton Manning’s Omaha Productions Sells 10% Stake in Deal VaAVlued at $750 Million

Since hanging up his cleats in 2016, Peyton Manning hasn’t slowed down one bit. He’s dived into business headfirst—and it’s paying off. His company, Omaha Productions, just sold a 10% chunk to an investment group headed by Patrick Whitesell, the guy known for shaking up Hollywood and sports deals. That move pushed the company’s value north of $750 million and brought in a cool $75 million in fresh funding. That cash injection? It’s going to supercharge their next moves in sports and entertainment.

Quick Snapshot:

• Valuation: $750 million
• Stake Sold: 10%
• New Partner: Patrick Whitesell, former exec at Endeavor
• Capital Raised: $75 million
• Support Firm: Silver Lake ($250 million invested)
• Target Areas: Sports, entertainment, and media ventures

Omaha Productions Is Just Getting Warmed Up

Launched in 2020, Omaha Productions isn’t just a side hustle for Manning—it’s a full-blown creative engine. So far, they’ve cranked out over 30 projects. One standout? ManningCast—a live NFL game broadcast featuring Peyton and his brother Eli on ESPN. It’s got fans hooked and has shown just how smoothly Peyton made the jump from quarterback to TV standout.

Now, with Whitesell in the mix, Omaha has fresh muscle behind it. He brings serious experience from his days at Endeavor, and he’s not new to building media powerhouses. This team-up opens new doors—and they’re swinging wide open.

What’s the Plan?

The investment group led by Whitesell isn’t going solo. Private equity giant Silver Lake is all-in too, putting $250 million behind the new platform. If Silver Lake sounds familiar, it’s because they helped back big plays like UFC’s and WWE’s merger into TKO Group Holdings. They know how to spot a winner—and they clearly see one in Omaha Productions.

This money isn’t just for keeping the lights on. Omaha’s looking to break into new content, platforms, and partnerships. They’ve already dipped into the golf scene by investing in Good Good Golf, a brand that’s making waves among younger fans. And there’s more on the horizon.

Manning’s Next Move Is No Coincidence

Selling 10% of Omaha isn’t just about cash. It’s a statement. Peyton Manning has built something legit outside of football, and this move sets the stage for more. He’s stayed involved at every level—no figurehead stuff here. And it’s showing in how quickly the company is scaling. With Whitesell helping to steer the ship and Silver Lake backing the whole thing with heavyweight funds, Omaha is gearing up for bold, creative ventures that stretch well beyond TV shows or football commentary.

What’s Coming Next?

Omaha Productions is on the rise, plain and simple. With smart leadership, deep funding, and a track record that’s already turning heads, expect them to drop more fresh, unique content soon. Peyton’s not just throwing passes anymore—he’s calling plays in a whole new game. Whether it’s sports content, new digital experiences, or something totally off the wall, one thing’s clear: Omaha Productions is just getting started—and the end zone is wide open.